Rihanna is embracing a seductive new mood as she fronts Savage X Fenty’s latest lingerie campaign. The singer, entrepreneur, and fashion mogul stars in the brand’s new “Secrets” collection, a romantic assortment that combines delicate lace, glossy satin, and vintage-inspired hosiery for an undeniably glamorous take on intimate apparel.
Released on October 8, the collection places Rihanna at the center of a campaign that celebrates sensuality through intricate detailing and sophisticated styling. With its blend of timeless lingerie codes and contemporary appeal, “Secrets” offers a fresh interpretation of the signature aesthetic that has helped establish Savage X Fenty as a major player in the intimates market.
At the heart of the collection is an alluring combination of lace and satin, two materials that bring contrasting textures to the designs. Delicate lace lends a romantic, intricate finish, while satin introduces a smooth, lustrous quality. Together, the materials create a polished balance between classic femininity and modern sensuality.
The campaign’s standout ensemble features a detailed Plunge Bra paired with a dramatic Garter Belt and a matching Brazilian Panty. The coordinated pieces create a cohesive look, with the garter belt adding a distinctly vintage-inspired element to the contemporary silhouette. The plunge bra serves as the focal point, while the matching bottoms complete the set with understated elegance.
Rihanna models the designs herself, bringing the collection’s confident, glamorous attitude to life. Her involvement continues a familiar approach for Savage X Fenty, with the founder frequently appearing in campaigns to showcase the brand’s latest releases. As both the creative force behind the label and one of its most recognizable faces, she remains closely connected to the image and identity of the business.
Hosiery plays an equally important role in the new collection. Savage X Fenty pairs the lingerie sets with its signature Savage X Back Seam Hosiery, introducing a subtle nod to vintage glamour. The back seam creates a classic visual detail associated with traditional stockings, adding another layer of sophistication to the overall styling.
Rather than relying exclusively on contemporary minimalism, the collection draws inspiration from the enduring appeal of old-school lingerie. The combination of garter belts, back-seam stockings, satin, and lace evokes a more theatrical approach to dressing, while the coordinated pieces maintain a distinctly modern sensibility. The result is a collection designed to feel both romantic and daring, with styling that places equal emphasis on texture and silhouette.
The “Secrets” launch also reinforces Savage X Fenty’s established focus on expressive intimate wear. Since its debut, the brand has built its identity around lingerie that encourages customers to approach personal style with confidence. Its campaigns frequently place the garments within a broader fashion context, presenting lingerie as more than a functional wardrobe category.
With this latest release, the label leans into a more romantic aesthetic without abandoning its signature attitude. The satin-and-lace designs offer a seasonal refresh for those looking to update their lingerie collections, while the hosiery provides an additional styling option for completing the look. The coordinated sets can be worn together for a more elaborate ensemble or incorporated into a personal lingerie wardrobe as individual pieces.
The full “Secrets” satin and lace assortment, along with the signature back-seam hosiery, is available now through the official Savage X Fenty website. The launch gives shoppers access to the new designs as the brand continues to expand its range of intimate apparel.
Beyond lingerie, Rihanna’s business ventures are also attracting attention. Her beauty label, Fenty Beauty, may be approaching a significant ownership change, according to a report by Puck. MarcyPen Capital Partners, the investment firm co-founded by Jay-Z, is reportedly nearing an agreement to acquire LVMH’s 50 percent stake in the cosmetics business.
According to the report, a source close to the potential transaction indicated that an agreement could be signed within the next three to four weeks. The deal has not been confirmed in the information provided, and its reported timeline remains subject to change.
The possibility of a new ownership arrangement adds another development to Rihanna’s expanding business portfolio, which spans music, beauty, fashion, and lingerie. While Fenty Beauty continues to command attention in the cosmetics industry, Savage X Fenty remains a key part of her fashion presence.
For now, however, the spotlight is firmly on “Secrets.” With Rihanna leading the campaign, intricate lace, glossy satin, and vintage-inspired hosiery come together in a collection that celebrates the enduring appeal of glamorous lingerie. It is a confident new chapter for Savage X Fenty, one that places romance, texture, and sensual styling at the center of its latest release.
