Rihanna is once again turning up the heat this holiday season, this time with a sultry new lingerie collection from her iconic brand, Savage x Fenty. The billionaire pop star-turned-entrepreneur has returned to her roots as both muse and designer, showcasing the latest pieces from the brand’s Starlet Nights, On The Prowl, and Viva La Diva collections. If there’s one thing Rihanna knows how to do, it’s captivate her audience—and this campaign is no exception.
For the 2024 holiday collection, Rihanna has taken Savage x Fenty’s signature sex-positive, inclusive ethos to new heights. The pieces are daring, sensual, and designed to make a statement, just like the woman herself. Whether you’re looking for lingerie that doubles as a confidence booster or simply a piece that feels as good as it looks, Rihanna’s latest drop is guaranteed to deliver.
The Starlet Nights collection is without a doubt the star of the holiday lineup. With two dramatic colorways—Black Caviar and Rum Wine Brown—this collection takes a decidedly darker, more seductive turn. Inspired by the glamour of Old Hollywood, Starlet Nights features intricately crafted lace pieces adorned with metallic accents that shimmer and shine, creating a tantalizing contrast between delicate details and bold statement silhouettes.
Rihanna models several key pieces from the collection, and naturally, she brings them to life with an effortless allure. Among the standout items are the High-Apex Unlined Lace Balconette Bra, Waspie, Brazilian Panty, and Thigh-High Stay-Up Stockings—all designed to elevate your holiday style and perhaps ignite a little extra heat this season. These pieces are undeniably seductive, but Rihanna’s magnetic presence takes them to another level, making them both elegant and intoxicating.
It’s easy to see why this is one of the most anticipated lingerie releases of the year. The fine lacework, paired with the metallic touches, delivers a look that is equal parts sensual and sophisticated. The Starlet Nights collection feels like a perfect fusion of classic femininity and modern edge, with just the right amount of sex appeal to make anyone feel like a star.
In contrast to the sultry sophistication of Starlet Nights, the On The Prowl collection brings out a wilder side, with bold, confident pieces designed to empower and embolden. Featuring a combination of sexy lingerie, sleepwear, and accessories, this collection is all about unleashing your natural instincts and embracing your inner diva. Think animalistic prints, sultry cuts, and designs that cling to every curve with a promise of adventure.
The On The Prowl collection offers a range of versatile options, whether you’re looking for something that doubles as sleepwear or a piece for a special occasion. The designs incorporate unexpected details—like playful lace-up sides or daring sheer panels—that are sure to turn heads. Rihanna’s campaign imagery captures the collection’s spirit perfectly, exuding both fierce confidence and a relaxed, almost nonchalant sensuality.
The mix of soft, stretchy fabrics with bold, striking cuts ensures that each piece is as comfortable as it is seductive. Whether you’re lounging at home or out on the town, On The Prowl guarantees that you’ll feel empowered and ready to take on the world.
For those seeking a more versatile and comfortable style, Viva La Diva brings a collection of stretch-knit pieces that combine eye-catching designs with next-level comfort. The open-knit construction and intricate details add a layer of sophistication, while the stretch fabrics offer a sleek and flattering fit that moves with your body.
One of the key elements of the Viva La Diva collection is its ability to balance the fine line between comfort and seduction. The cutouts and mesh details lend a touch of sexiness, while the stretch-knit materials provide the flexibility you need to move effortlessly throughout the day. This collection embraces a more relaxed, yet equally striking approach to lingerie, with designs that are as suitable for lounging as they are for a night of playful allure.
Rihanna’s own appearance in this collection is nothing short of mesmerizing. As the ultimate muse for the brand, her presence transforms every piece into something more—something aspirational. The open-knit materials create a sensual play of light and shadow on her body, while the intricate detailing showcases the balance between refinement and boldness that Savage x Fenty has perfected.
What sets Savage x Fenty apart from other lingerie brands is its commitment to inclusivity. Rihanna has made it clear from the beginning that Savage x Fenty is for everyone—no matter your size, shape, or gender. The 2024 holiday collection continues this mission, offering a wide range of sizes and styles that flatter and fit every body type. The brand has always been known for breaking traditional beauty standards and pushing the boundaries of what lingerie can represent.
Savage x Fenty’s inclusive approach doesn’t just stop at sizing—it’s woven into the fabric of the brand, in every design and every campaign. Rihanna’s unrelenting focus on body positivity and empowerment shines through in each piece, allowing everyone to feel their most confident, beautiful, and sensual selves.
Whether you’re treating yourself or looking for the perfect gift for someone special, Savage x Fenty’s 2024 holiday collection has something for everyone. From the decadent, star-studded allure of Starlet Nights to the daring charm of On The Prowl, and the effortless glamour of Viva La Diva, Rihanna’s designs promise to spice up the holiday season in the most glamorous way possible.
With Rihanna at the helm, Savage x Fenty continues to redefine what lingerie can be, blending luxury, inclusivity, and confidence into every stitch. As always, she’s not just selling lingerie—she’s selling an attitude, a mindset, and an invitation to embrace the full power of your own sensuality. Shop the latest collections today and step into a world where you can always feel like a star.
