Teyana Taylor is bringing her signature confidence, energy and unmistakable presence to Calvin Klein’s latest underwear campaign. The actor, director, performer and former Maxim cover star headlines the fashion house’s Fall 2026 underwear campaign, showcasing the new Perfectly Fit Custom Lift bra in a series of striking photographs and a dynamic campaign film.
Known for blending fashion, music and performance, Taylor is a natural fit for Calvin Klein’s latest project, which places movement and individuality at the center of its creative vision. Photographed and directed by Gordon von Steiner, the campaign highlights Taylor’s physicality while introducing the brand’s newest approach to personalized support and shaping.
The campaign arrives as part of a star-studded Fall 2026 season for Calvin Klein. Earlier this year, the brand tapped pop star Tate McRae for its Fall “Feel the Fit” denim campaign, while Stranger Things actress Sadie Sink appeared in a subsequent chapter of the seasonal denim series.
Taylor now shifts the focus from denim to intimates, modeling Calvin Klein’s latest bra design in a series of minimalist yet sensual images. Across the campaign, she appears in different settings and poses that emphasize both the construction of the garment and the performer’s natural sense of movement.
The accompanying video takes that concept even further.
Set to Tina Turner’s iconic song “The Best,” the film moves between intimate moments and energetic choreography, creating a visual portrait built around confidence, movement and self-expression. Rather than presenting the bra simply as a traditional lingerie product, the campaign positions it as something designed to move with the person wearing it.
That idea is particularly important to Taylor, whose career frequently requires her to move between completely different environments.
“When I feel good in what I’m wearing, you can see it in the way I move,” Taylor said in a statement shared by Calvin Klein. She explained that she looks for pieces that can keep up with her whether she is attending a red carpet event, performing, spending time with her children or simply relaxing at home.
For Taylor, the appeal of the Perfectly Fit Custom Lift bra comes down to the balance between support and comfort. She described the design as providing the lift she wants while still allowing her to move and breathe naturally.
That emphasis on versatility is reflected in Calvin Klein’s engineering of the new bra.
According to the brand, the Perfectly Fit Custom Lift bra is designed to provide personalized shaping and a natural-looking lift through tailored padding that automatically adjusts according to size. The concept is intended to create a more individualized fit rather than relying on a single construction across different sizes.
The result is a product positioned around both aesthetics and functionality—something particularly relevant to a campaign starring a performer whose work depends on movement.
Taylor’s involvement also adds another dimension to Calvin Klein’s Fall 2026 storytelling. Throughout her career, she has established herself as a multidisciplinary creative, moving between music, acting, directing, choreography and fashion. Her ability to command attention through both still imagery and performance makes her particularly suited to a campaign that combines traditional fashion photography with a highly choreographed film.
Her connection to Maxim also gives the campaign an additional point of recognition. Taylor previously appeared on the cover of the magazine, becoming one of its notable cover stars while continuing to build a career that extends well beyond music and entertainment.
Now, with Calvin Klein, she returns to fashion imagery with a campaign that puts her personality and physicality at the forefront.
The visual direction by Gordon von Steiner reinforces that approach. Known for creating fashion films and photography with a strong emphasis on movement, the director uses Taylor’s performance abilities as an integral part of the campaign rather than simply placing her in static lingerie portraits.
The contrast between still photographs and choreography gives the project a sense of momentum. Taylor can appear poised and intimate in one frame before shifting into dynamic movement in the next, reflecting the campaign’s broader message that confidence can be expressed through the way someone moves.
Calvin Klein’s Fall 2026 underwear campaign ultimately presents the Perfectly Fit Custom Lift bra as more than a foundation garment. Through Taylor’s performance, the brand emphasizes comfort, support, individuality and freedom of movement while maintaining the sleek, sensual visual identity for which Calvin Klein is known.
With Teyana Taylor at the center, the campaign combines Hollywood star power, fashion and performance into one of the brand’s latest seasonal statements. And if the campaign’s message is simple, Taylor’s presence makes it difficult to miss: feeling comfortable and confident in what you wear can change the way you move through the world.
