“The Watch Book Rolex – The Next Generation” follows up “The Watch Book Rolex” from luxury publisher teNeues
When it comes to legendary watchmakers, few names command as much respect—or evoke as much fascination—as Rolex. From the depths of the ocean to the heights of mountaineering, the brand’s timepieces have accompanied explorers, athletes, and icons for nearly a century. Now, the story of that enduring legacy—and its vision for the future—is being celebrated in The Watch Book Rolex – The Next Generation, a stunning new release from luxury publisher teNeues.
Following the success of the first volume, The Watch Book Rolex, this sequel expands the scope, offering readers a deeper dive into the world of Rolex through breathtaking photography and insightful storytelling. Authored by Rolex expert Gisbert L. Brunner, the 256-page tome captures the spirit of innovation, craftsmanship, and prestige that has defined the brand since its founding.
Set for U.S. publication on October 14, the book arrives in a lavish edition complete with a protective slipcase—an essential addition to any horology enthusiast’s library or coffee table. More than a visual journey through the brand’s archives, The Watch Book Rolex – The Next Generation also reflects the company’s bold steps forward in design, technology, and global appeal.
“More style, more pop culture, more adventure,” promises teNeues, describing the essence of this updated volume. Indeed, the book explores Rolex’s ongoing evolution—its ability to honor its storied heritage while continuously appealing to new generations of watch lovers. It’s a balance few brands achieve as seamlessly as Rolex, and Brunner’s narrative makes that evolution come alive.
From its early innovations—such as the 1926 Oyster, the world’s first waterproof wristwatch—to its modern-day masterpieces, Rolex has maintained a perfect symbiosis of precision and prestige. The Watch Book Rolex – The Next Generation charts this trajectory in vivid detail, showcasing models that have become benchmarks of excellence. Among them are the Oyster Perpetual, the quintessential Rolex; the GMT-Master II (affectionately nicknamed “Pepsi” for its red-and-blue bezel); the Daytona, a symbol of motorsport and luxury; and the Submariner, an icon of exploration and endurance.
Each model is presented not only as a feat of engineering but as a cultural statement. Brunner traces how Rolex’s watches have transcended functionality to become emblems of success and timeless design. Whether adorning the wrist of a deep-sea diver, a Hollywood star, or a Formula 1 driver, each timepiece tells a story of adventure, innovation, and aspiration.
In addition to technical and historical insights, the book delves into Rolex’s connections with pop culture. Its link to James Bond, for example, remains one of the most recognizable in cinematic history, symbolizing sophistication and daring in equal measure. Other sections examine Rolex’s influence in music, fashion, and sport—fields where the brand continues to thrive as both a status symbol and a mark of authenticity.
Visually, the new edition raises the bar. With richer color palettes and amplified imagery, the photography captures the interplay between light, metal, and motion—qualities that make Rolex watches so mesmerizing in person. From close-ups of intricate dials and movements to sweeping lifestyle shots, each page underscores the brand’s commitment to artistry as much as accuracy.
Beyond its aesthetic appeal, The Watch Book Rolex – The Next Generation also acknowledges the brand’s future-facing philosophy. As Rolex expands its reach to younger audiences, it continues to balance tradition with innovation, emphasizing sustainability, craftsmanship, and enduring value. The book reflects this delicate equilibrium—showing a company that reveres its past while shaping the next chapter of watchmaking.
Supported by Rolex and its CEO, this officially authorized edition serves as both tribute and testament. It celebrates nearly a century of milestones—from Sir Edmund Hillary’s ascent of Everest with a Rolex Oyster to the brand’s modern triumphs in precision and prestige—while pointing to what lies ahead.
Ultimately, The Watch Book Rolex – The Next Generation is more than a catalog of beautiful timepieces. It’s a love letter to craftsmanship, a record of cultural impact, and a glimpse into the relentless pursuit of perfection that has defined Rolex since its inception.
For collectors, connoisseurs, and dreamers alike, the volume offers something extraordinary: a chance to hold a piece of Rolex’s heritage—and its bold vision for the future—right in their hands.
