A Kentucky straight bourbon inspired by the Shelby family arrives just as the new Peaky Blinders film hits theaters.
The world of Peaky Blinders has always been steeped in smoke-filled rooms, razor-sharp suits and, of course, plenty of alcohol. From glasses of Scotch poured in dimly lit pubs to celebratory toasts among the Shelby clan, spirits have played a key role throughout the series. Now, the iconic crime saga is expanding beyond the screen with the launch of a brand-new American whiskey—released just in time for the theatrical debut of Peaky Blinders: The Immortal Man.
Interestingly, the first bottle in this new branded line isn’t Scotch or Irish whiskey, both of which frequently appeared in the show. Instead, the franchise is introducing a Kentucky straight bourbon, marking a surprising but intriguing twist for fans of the Shelby family’s story. The decision reflects both the global appeal of American bourbon and the expanding legacy of the Peaky Blinders universe.
The new whiskey was crafted by Green River Distilling Co., a respected producer located in Owensboro, Kentucky. Green River has built a reputation for producing high-quality bourbon, including an expression that previously earned the title of “Best Bourbon in the World” at the New York World Spirits Competition. With that pedigree behind it, expectations for this collaboration are understandably high.
While Green River handled the distillation, the whiskey itself was blended and selected by Barrel Global. The company specializes in partnering with craft distilleries to bring unique whiskey projects to a wider audience, often tying spirits to cultural collaborations and entertainment brands.
The result is a bourbon that blends American craftsmanship with a nod to the Shelby family’s roots. To reinforce that connection, the whiskey is finished in ex–Irish whiskey oak staves—a detail meant to reflect the characters’ heritage and their expanding transatlantic ambitions during the later seasons of the series.
For fans of the show, the choice raises an interesting question. Does this American bourbon hint at a new plot development in the upcoming film, perhaps tied to the Shelby empire’s international expansion? Or is it simply a clever marketing move designed to appeal to bourbon-loving audiences in North America? The truth could very well be somewhere in between.
Regardless of the reasoning, the whiskey itself promises a rich and layered flavor profile. According to official tasting notes, the aroma opens with cherries and stone fruit, followed by hints of honey, citrus and baking spices. On the palate, drinkers can expect bright stone fruit, toffee and cloves, which gradually transition into nutty, floral notes with a caramel sweetness.
The finish is described as smooth and complex, delivering flavors of marzipan, gentle minerality and a lingering touch of cinnamon spice—an ending that feels appropriately dramatic for a whiskey tied to one of television’s most stylish crime dramas.
Bottled at 45 percent ABV (90 proof), the new Peaky Blinders bourbon aims to balance bold flavor with drinkability. Whether poured neat, over ice or in a classic cocktail, it’s designed to evoke the kind of slow, contemplative sip that feels right at home in the Shelby family’s smoky Birmingham offices.
The release timing is no coincidence. The whiskey is hitting retailers across the United States, Canada and Mexico in early March, just ahead of the March 5 theatrical premiere of Peaky Blinders: The Immortal Man. For fans eagerly awaiting the next chapter of the story, the bourbon offers a new way to immerse themselves in the world of the show.
At a suggested retail price of around $45, the bottle also lands in a relatively accessible range compared to many limited-edition collaborations. Still, given the show’s devoted fanbase and the buzz surrounding the film’s release, industry observers expect demand to be strong.
Collectors and fans alike may want to act quickly. With the Shelby family name attached—and a major film premiere on the horizon—the chances of the first batch selling out are high.
After all, in the world of Peaky Blinders, opportunity rarely waits around for long. And neither do limited bottles of good bourbon.
