Men’s grooming has become one of the fastest-growing corners of the lifestyle world, and Dr. Squatch is adding a major dose of Hollywood appeal to its latest campaign.
The natural grooming brand has announced actress and model Megan Fox as its newest ambassador, introducing her in a playful new role: “Professor Fox.”
Known for her iconic roles in Jennifer’s Body and Transformers, as well as her status as a longtime style and beauty icon, Fox joins Dr. Squatch to help encourage men to rethink their daily grooming routines. Through the brand’s new “Foundation for Odor eXcellence” campaign, she takes on the role of an unconventional professor teaching men how to upgrade their approach to scent, skincare and personal care.
The collaboration introduces Fox’s personal favorites from Dr. Squatch, selected based on the products and fragrances she says she would actually appreciate seeing a man use. The result is the Megan’s Picks Bundle, a curated collection featuring three of the brand’s signature scents: Coastal Mist, Sierra Storm and Wood Barrel Bourbon.
The partnership reflects Dr. Squatch’s identity as a brand built around masculine, nature-inspired grooming products. The company has gained popularity for its natural bar soaps, deodorants and body care products featuring bold scents designed to move away from traditional drugstore formulas and create a more premium everyday experience.
Fox’s campaign focuses on what Dr. Squatch describes as a “3-prong attack” for improving men’s grooming habits. The lineup includes the brand’s Invisible Glide Deodorant, Natural Spray and Wax Stick, all chosen by Fox as essential additions to a modern grooming routine.
In the campaign’s advertisements, Professor Fox delivers a playful and confident take on personal care, appearing in a series of 30- and 60-second spots that combine humor, style and the brand’s signature irreverent tone. The message is simple: grooming should be part of a man’s lifestyle, not an afterthought.
The collaboration continues Dr. Squatch’s strategy of using high-profile female celebrities to bring attention to men’s grooming choices. Previously, actress Sydney Sweeney appeared in a 2024 campaign for the brand as the “Body Wash Genie,” helping men discover better shower products through a playful fantasy-inspired concept.
Fox’s involvement adds another layer of cultural recognition to Dr. Squatch, which has built a strong following by combining humor-driven marketing with products positioned around natural ingredients and distinctive fragrances.
Beyond deodorant and soap, the brand’s expanding collection includes colognes, moisturizing bars and other grooming essentials designed for men who want a more refined approach to self-care. With Fox’s endorsement, Dr. Squatch is leaning into the idea that a great grooming routine is not only about looking better — it is about confidence and personal style.
For summer, the message from Professor Fox is clear: upgrading your daily routine can start with something as simple as choosing a better scent. And with Megan Fox attached, Dr. Squatch is turning men’s grooming into a conversation that extends far beyond the bathroom.
