Becky G is bringing together music, Mexican heritage and sustainability through a new limited-edition collaboration with Patrón Tequila.
The Mexican-American singer and rapper has partnered with the premium tequila brand to create a collectible Patrón Silver bottle that will support rainwater harvesting initiatives in Mexico.
The collaboration, created in partnership with Mexican nonprofit Isla Urbana, is part of the Our Rainwater Project, an initiative focused on improving access to reliable water in communities across Jalisco, the Mexican state where Patrón tequila is produced and where Becky G’s family roots run deep.
Through the project, Patrón aims to help install 200 rainwater harvesting systems across Jalisco. The initiative highlights an important environmental and social issue in the region, where access to dependable water can be challenging for some communities. By connecting the launch of a highly collectible product with a sustainability effort, the partnership aims to turn a celebrity collaboration into a tangible contribution to local communities.
At the center of the campaign is a limited-edition Patrón Silver bottle designed with Becky G’s creative input. The bottle features a custom cork and a wearable scarf created by the singer, incorporating vivid blue and green tones inspired by two of the project’s central themes: water and agave.
The design gives the traditional Patrón Silver bottle a fresh and colorful identity while reflecting the connection between the natural resources that are essential to both tequila production and local communities. The blue tones evoke water, while green references the agave plants that define the landscape and culture of Jalisco.
The collection is particularly exclusive, with only 350 bottles being made available. Fans and collectors will be able to pre-order the limited-edition bottle for $60 beginning July 24, just ahead of National Tequila Day.
The collaboration also comes with a collectible tin featuring Becky G’s signature. Inspired by the design of the bottle, the tin incorporates elegant blue and green waves that reinforce the project’s focus on water and sustainability. Inside, consumers will find a bottle of Patrón Silver, offering fans another opportunity to own a piece of the collaboration while contributing to the charitable initiative.
For Becky G, the partnership carries a deeply personal meaning. Her connection to Jalisco is not simply tied to the collaboration or to her work with Patrón; it is also part of her family’s history.
“Jalisco has shaped both Patrón and me,” Becky G said, highlighting the significance of the region where the tequila brand is produced and where all four of her grandparents are from. She described the project as an opportunity to celebrate that shared connection while bringing greater attention to an issue that is important to communities throughout the region.
The collaboration represents an extension of the relationship between Becky G and Patrón, which has developed over several years. The singer previously headlined the launch of Patrón Cristalino in 2024, while the tequila brand also supported the release of her 2025 Netflix documentary, Rebecca.
The partnership arrives at an especially busy moment in Becky G’s career. The singer is preparing to release her fifth studio album, BARAJA BENDITA, which is being led by the new single and music video “PATRONA.” The Patrón brand plays a notable role in the song and its accompanying visual, further connecting the artist’s creative work with the tequila company.
Becky G is also preparing for a major run of live performances. The singer is set to join fellow Colombian superstar KAROL G for 10 North American dates on her upcoming “Viajando Por El Mundo Tropitour.” The shows will take her to major stadiums across the United States and Canada, including stops in Toronto, Washington, D.C., Los Angeles, San Francisco, Seattle, San Antonio, El Paso and East Rutherford.
The upcoming dates include performances in Toronto on July 29, Washington, D.C., on August 2, Los Angeles on August 15, San Francisco on August 21 and 22, Seattle on August 26, San Antonio on September 2, El Paso on September 5 and 6, and East Rutherford on September 18.
With a new album, a major tour and a growing list of fashion, entertainment and brand partnerships, Becky G continues to expand her influence beyond music. Her collaboration with Patrón adds another dimension to that work by placing her Mexican-American identity and family heritage at the center of a sustainability-focused campaign.
For Patrón, meanwhile, the limited-edition release offers a way to connect its iconic product with the culture and environment of Jalisco. The project underscores the importance of water to the region while supporting efforts to improve access to rainwater collection systems.
The limited-edition Becky G x Patrón Silver bottle is therefore more than a collectible release. With its bold design, personal significance and connection to the Our Rainwater Project, the collaboration brings together celebrity culture, Mexican heritage and environmental action in a single campaign.
For collectors and Becky G fans, the limited run of 350 bottles is expected to make the release particularly sought-after. Pre-orders begin July 24 for $60, giving consumers the chance to own a unique piece of the collaboration while supporting rainwater harvesting efforts in Jalisco.
