The Spanish pop star poses with a live snake in sultry new ads.
Rosalía is turning up the heat in her debut campaign for Calvin Klein Underwear, cementing her status as both a global music sensation and a fashion icon. The Spanish superstar, known for her genre-bending sound and bold visual style, now takes center stage in the brand’s latest series of provocative images.
Captured by Dutch photographer Carlijn Jacobs, the campaign shows Rosalía striking confident, magnetic poses in signature Calvin Klein styles: boyshorts, bralettes, and Icon Cotton briefs. The visuals are stark, minimal, and sultry—everything one expects from Calvin Klein’s long legacy of provocative advertising. But one striking element sets these ads apart: Rosalía is pictured alongside a live albino Burmese python, coiled gracefully around her body, heightening the sensual tension of the imagery.
The campaign arrives at a high point in Rosalía’s career. Already a Grammy and Latin Grammy winner, she has become one of Spain’s most prominent cultural exports, blending flamenco, reggaetón, and experimental pop into her chart-topping albums. Earlier this month, she graced the September issue of Elle, and her fashion profile has only grown since she first stepped into global brand partnerships, including a recent stint as an ambassador for New Balance.
Now, with Calvin Klein, she enters a new tier of style influence. The collaboration places her in the company of some of the most famous faces ever to front the brand’s underwear campaigns. From Brooke Shields’ unforgettable 1980s ads to Kate Moss’s defining minimalism of the ‘90s, and more recently, stars like Bad Bunny and Jeremy Allen White, Calvin Klein has consistently redefined cultural conversation with bold casting choices.
For Rosalía, the partnership felt inevitable. “Calvin Klein underwear has been a staple in my wardrobe for years,” she said in a statement released by the brand. “I love the brand and it’s an honor to be in the campaign.”
The campaign also creates an intriguing echo of Rosalía’s personal life. Her ex-boyfriend, actor Jeremy Allen White of The Bear fame, made waves last year with his own stripped-down Calvin Klein shoot. His campaign, praised for its raw intensity, dominated social media and became one of the most talked-about fashion moments of 2024. Now, Rosalía steps into that same spotlight, bringing her own distinctive energy.
Where White’s images leaned on urban grit, Rosalía’s visuals are steeped in sleek sensuality, amplified by the python that transforms the photos into living works of art. The snake, long a symbol of both danger and seduction, feels perfectly matched to the artist’s magnetic persona. Just as her Motomami album redefined expectations of Spanish pop, this campaign challenges traditional notions of femininity in lingerie advertising—playful, fearless, and commanding.
Rosalía’s involvement underscores Calvin Klein’s ongoing strategy to blend music, fashion, and cultural relevance. The brand has always tapped into the zeitgeist, and Rosalía represents a generation of artists who refuse to be boxed in by genre, style, or tradition. For fans, the images are more than just fashion photography—they’re a statement of empowerment, body confidence, and creative risk-taking.
Beyond the aesthetic allure, the collaboration marks a savvy career move. With her global tours, headline festival appearances, and ongoing dominance of streaming platforms, Rosalía continues to expand her reach beyond music. Fashion houses and luxury labels increasingly recognize her ability to influence not only charts but also consumer trends. Calvin Klein’s choice signals confidence that her star power resonates on a global scale.
As the campaign rolls out, expect these images to saturate social media feeds, grace billboards, and reaffirm Calvin Klein’s reputation for shock, allure, and cultural impact. For Rosalía, it’s another defining moment in a career already filled with them—a moment where music, fashion, and fearless individuality intertwine.
