The rapper expands his luxury fragrance portfolio with a new Eau de Parfum featuring passionfruit, cannabis-inspired accords, cognac, and cedarwood.
Drake is adding another chapter to his growing luxury lifestyle empire, and this time, the focus is on fragrance. The Canadian rapper has introduced DoSayDo Eau de Parfum, a new collaboration between his fashion label, October’s Very Own (OVO), and Better World Fragrance House, the fragrance brand he founded to bring his personal appreciation for scent to a wider audience.
Priced at $156, the new release combines an unconventional blend of fruity, aromatic, floral, and woody notes, reflecting the increasingly experimental direction of celebrity fragrances. The launch further strengthens Drake’s presence in the luxury grooming market, extending his creative ambitions beyond music and fashion.
Available through OVO, DoSayDo adds to a fragrance portfolio that already includes distinctive perfumes and scented products developed under the Better World Fragrance House name.
DoSayDo is built around a complex composition that balances fresh citrus-like brightness with deeper, warmer ingredients. Its opening notes feature passionfruit and clary sage oil, accompanied by the distinctive, earthy character of cannabis-inspired accords.
The heart of the fragrance introduces black pepper oil, rose oil, and petitgrain, creating a combination of spicy, floral, and green elements. At the base, cognac, roasted tonka, and white cedarwood provide warmth and depth, giving the composition a richer finish.
The fragrance is described as a citrus aromatic scent with an addictive warmth and lasting presence. Its combination of unexpected ingredients sets it apart from more conventional colognes, offering a profile that moves between freshness and a deeper, woodier character.
The collaboration also reflects Drake’s established interest in fragrance as part of personal expression. Better World Fragrance House has emphasized the rapper’s longstanding relationship with scent, describing it as a personal interest that has influenced the way he curates his surroundings.
To develop its fragrances, the brand works with perfume expert Michael Carby, whose involvement helps translate the creative concept into a finished composition. With DoSayDo, the partnership continues to explore how fragrance can become an extension of individual identity and lifestyle.
DoSayDo arrives as part of Drake’s broader effort to establish Better World Fragrance House as a recognizable name in the luxury scent market.
One of the brand’s previous releases, Summer Mink Eau de Parfum, introduced a more overtly luxurious approach to celebrity fragrance. The launch was accompanied by a playful promotional video in which Drake portrayed an eccentric cologne enthusiast, leaning into humor while highlighting his interest in the fragrance business.
Other releases include Cloudar Eau de Parfum, which features mandarin, warm ginger, and vetiver, alongside Carby Musk Fragrance Oil. Together, the products demonstrate the range of scent profiles the brand has explored, from fresh and spicy compositions to warmer, musk-focused offerings.
The partnership with OVO gives these fragrances an additional connection to Drake’s established fashion and lifestyle identity. Known for its owl emblem and understated luxury aesthetic, the label provides a natural platform for products that combine personal branding with premium positioning.
Although Drake remains one of the most recognizable figures in contemporary hip-hop, his business interests have expanded considerably beyond recording and performing. OVO has developed into a broader lifestyle label, while his fragrance ventures offer another way to connect his personal image with consumer products.
His luxury interests extend to automobiles and watches, including a custom safari-style Mercedes-Benz G-Wagen featuring OVO-inspired details and a reported multimillion-dollar Rolex. These acquisitions reinforce the image of a celebrity whose public persona is closely associated with exclusivity, design, and high-end products.
One of the brand’s previous releases, Summer Mink Eau de Parfum, introduced a more overtly luxurious approach to celebrity fragrance. The launch was accompanied by a playful promotional video in which Drake portrayed an eccentric cologne enthusiast, leaning into humor while highlighting his interest in the fragrance business.
Other releases include Cloudar Eau de Parfum, which features mandarin, warm ginger, and vetiver, alongside Carby Musk Fragrance Oil. Together, the products demonstrate the range of scent profiles the brand has explored, from fresh and spicy compositions to warmer, musk-focused offerings.
The partnership with OVO gives these fragrances an additional connection to Drake’s established fashion and lifestyle identity. Known for its owl emblem and understated luxury aesthetic, the label provides a natural platform for products that combine personal branding with premium positioning.
Although Drake remains one of the most recognizable figures in contemporary hip-hop, his business interests have expanded considerably beyond recording and performing. OVO has developed into a broader lifestyle label, while his fragrance ventures offer another way to connect his personal image with consumer products.
His luxury interests extend to automobiles and watches, including a custom safari-style Mercedes-Benz G-Wagen featuring OVO-inspired details and a reported multimillion-dollar Rolex. These acquisitions reinforce the image of a celebrity whose public persona is closely associated with exclusivity, design, and high-end products.
Music, meanwhile, continues to be central to his career. His reported May release of the triple-album project Iceman, Habibti, and Maid of Honour underscores his continued activity as an artist while he pursues ventures across several industries.
DoSayDo Eau de Parfum is being introduced through October’s Very Own, with the launch announcement also listing November 6 as a release date. Prospective buyers can check OVO’s official website for availability and purchase details.
At $156, the fragrance enters a premium segment where branding, composition, and presentation all contribute to a product’s appeal. Whether it becomes another signature scent for Drake’s fans or attracts fragrance enthusiasts looking for an unconventional blend, DoSayDo represents another step in the rapper’s expanding lifestyle business.
With its combination of passionfruit, aromatic herbs, rose, cognac, and cedarwood, Drake’s latest fragrance aims to make an impression well beyond the recording studio.
