Adidas introduces Originals Sport, its first training collection under the Originals label, blending iconic streetwear style with performance-driven activewear. Leading the campaign is Canadian pop star Tate McRae, joined by singer Emilia Mernes and professional volleyball player Harper Murray.
Adidas is expanding its iconic Originals legacy into the world of performance training with the launch of Originals Sport, a new activewear collection that combines the brand’s streetwear heritage with technical sportswear innovation. Designed for women who want to move seamlessly between workouts and everyday life, the collection celebrates self-expression without sacrificing comfort or functionality.
To introduce the new line, Adidas has enlisted Canadian singer-songwriter Tate McRae as the face of the campaign. The global pop sensation is joined by Argentine artist Emilia Mernes and professional volleyball player Harper Murray, creating a campaign that highlights women from different creative and athletic backgrounds united by confidence, movement, and personal style.
Inspired by the timeless Superstar tracksuit, Originals Sport reimagines one of Adidas’ most recognizable silhouettes through a modern performance lens. The collection includes sports bras, leggings, tanks, bodysuits, onesies, lightweight layering pieces, and matching separates designed to support a variety of training styles while maintaining the signature aesthetic associated with Adidas Originals.
Rather than separating fashion from function, Adidas positions Originals Sport as a collection that allows women to express their individuality whether they are working out, traveling, or navigating their daily routines. The campaign emphasizes versatility, showcasing pieces that transition effortlessly from the gym to casual streetwear looks.
Tate McRae’s involvement reflects her growing influence beyond the music industry. The Canadian star has enjoyed remarkable success over the past year following the release of her third studio album, So Close to What, which debuted at No. 1 on the Billboard 200 chart. She recently wrapped up performances on her Miss Possessive arena world tour and is already back in the studio preparing her highly anticipated fourth studio album, making her one of pop music’s fastest-rising global stars.
Speaking about the philosophy behind the collection, Lisann Costello, Vice President of Product Design Partnerships & Sports Marketing at Adidas, explained that the new line challenges outdated expectations surrounding women’s training apparel.
“For years, there was an expectation that serious training came with a certain uniform,” Costello said. “Originals Sport brings together the style heritage of adidas Originals with the performance expertise Adidas is known for, allowing women to train without compromising between performance and self-expression.”
That balance between fashion and athletic performance sits at the heart of the campaign. Instead of presenting activewear purely as technical clothing, Adidas embraces a lifestyle approach where performance pieces become an extension of personal identity. The campaign imagery reflects this philosophy through clean, contemporary visuals that showcase movement, confidence, and individuality.
The launch also represents a strategic expansion for Adidas Originals, a division traditionally associated with lifestyle sneakers and streetwear rather than technical sports apparel. By introducing a dedicated training collection under the Originals banner, the company further blurs the line between fashion and fitness, responding to growing consumer demand for clothing that performs well both inside and outside the gym.
The collaboration with Tate McRae reinforces Adidas’ long-standing strategy of partnering with influential artists who resonate with younger audiences. As one of the most recognizable voices in contemporary pop music, McRae brings authenticity to a campaign centered on confidence, creativity, and individuality.
With its blend of heritage design, technical innovation, and modern styling, Originals Sport marks a significant new chapter for Adidas. The collection offers women activewear that reflects both athletic performance and personal expression, while the campaign starring Tate McRae, Emilia Mernes, and Harper Murray positions the line at the intersection of sport, fashion, and contemporary culture.
The Adidas Originals Sport collection is available now through Adidas’ official website and selected retail stores worldwide.
