Rick Ross has built an empire around a larger-than-life appreciation for luxury, from exotic cars and extravagant watches to sprawling real estate and an enviable collection of sneakers. Now, the Miami rap heavyweight is bringing that passion for the finer things to one of fashion’s biggest stages.
Ross’ accessories brand, RR22, is preparing to make a statement at New York Fashion Week through a high-profile showcase alongside legendary hypercar manufacturer Bugatti. The collaboration promises to merge European craftsmanship, automotive inspiration and Ross’ unmistakably bold approach to modern luxury.
The upcoming double-header event will take place as part of Runway 7 at Sony Hall in September, positioning RR22 and Bugatti at the intersection of fashion, performance and high-end design. For Ross—whose public persona has long been synonymous with extravagant living—the partnership with one of the world’s most exclusive automotive brands feels like a natural next step.
Initially launched last fall, the RR22 Collection was created through Rick Ross’ collaboration with Edition22. The brand focuses on what it describes as precision-built bags and accessories, combining detailed craftsmanship with vibrant colors and limited-edition releases.
The collection reflects Ross’ personal taste while offering a contemporary take on luxury accessories. RR22 includes a range of products spanning apparel, hats, cardholders, duffle bags and leather goods, all designed with bold styling and distinctive color palettes.
Signature shades such as Drift Blue feature prominently throughout the collection, alongside sleek black designs embossed with RR22 branding. The overall aesthetic is intended to be eye-catching and modern, reflecting the confidence and larger-than-life personality associated with “Ricky Rozay.”
According to Edition22, the collaboration was built around a simple philosophy: what people carry can be just as important as where they are going.
That idea seems particularly appropriate for Ross. The rapper has spent decades cultivating an image built around ambition, success and mobility. Whether traveling the world, performing for massive crowds or expanding his business ventures, luxury has become a defining element of the Rick Ross brand.
Bringing Bugatti into the New York Fashion Week showcase takes that luxury connection to another level.
The French automotive icon is internationally recognized for creating some of the world’s most technologically advanced and visually striking hypercars. Bugatti represents extreme performance, meticulous engineering and exclusivity—qualities that translate naturally into the world of high-end fashion and accessories.
At the September showcase, Bugatti is expected to present a collection spanning apparel, accessories and automotive-inspired gear. Together with RR22, the presentation aims to demonstrate how luxury fashion can draw inspiration from different worlds while maintaining a shared emphasis on craftsmanship and design.
The brands have described the event as occupying a space where European craftsmanship meets modern American style.
For Ross, whose career has frequently celebrated luxury automobiles and extravagant lifestyles, the Bugatti connection is especially fitting. His appreciation for rare and unusual vehicles has been well documented, and his personal garage has become part of his larger public image.
The rapper’s fascination with extraordinary machines has even extended beyond conventional luxury cars. Among the more unusual examples associated with Ross is a customized luxury tank featuring Louis Vuitton-inspired seating—a perfect illustration of the rapper’s tendency to take excess and turn it into a personal style statement.
The New York Fashion Week appearance arrives during a particularly busy period for Ross.
The rapper is also celebrating the release of his album Set In Stone while taking his music back on the road for the “Port of Miami” 20th anniversary tour. The tour, which continues through October, celebrates one of the defining projects of Ross’ career and features major names, including Ludacris, among its opening acts.
The combination of music, touring and fashion demonstrates how Ross continues to expand his influence beyond hip-hop.
For years, artists have increasingly blurred the boundaries between music and fashion, turning personal brands into businesses that extend far beyond albums and concerts. Ross is now taking a similar approach with RR22, transforming his recognizable appreciation for luxury into a product line designed for consumers.
Perhaps the most surprising aspect of the collection is its accessibility.
Despite Ross’ famously extravagant lifestyle—and despite the upcoming partnership with a brand associated with multimillion-dollar hypercars—the RR22 Collection does not exist exclusively at the highest end of the luxury market.
Prices begin at approximately $22.50 for a leather cardholder, making the brand considerably more attainable than many designer accessories. The strategy allows consumers to connect with the Rick Ross aesthetic without requiring a billionaire-sized bank account.
As Fashion Month approaches, RR22’s appearance alongside Bugatti could provide one of the more unexpected combinations on the New York Fashion Week calendar.
On one side is a Grammy-nominated hip-hop superstar whose career has been defined by ambition and an unapologetic love of luxury. On the other is one of the most prestigious names in high-performance automotive engineering.
Together, they represent two different interpretations of aspiration.
Ross has demonstrated his love for luxury through everything from his enormous mansion and extensive sneaker collection to his remarkable collection of vehicles. RR22 transforms some of that personal identity into wearable products, emphasizing bold design, vivid colors and contemporary craftsmanship.
Bugatti, meanwhile, brings decades of engineering heritage and a reputation for producing some of the world’s most extraordinary automobiles.
The runway showcase will bring those worlds together in New York, demonstrating that the relationship between fashion and automotive culture continues to grow.
For Rick Ross, it is another opportunity to prove that the “boss” lifestyle is not simply something he raps about.
This September, it is heading straight for the runway.
