Lincoln and Shinola work together to create a unique aviator concept

Two iconic brands, Lincoln and Shinola, collaborated to create an Aviator SUV concept that celebrates design and artistry.

The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Born in Detroit, Shinola is a design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and even a hotel.

Currently, both companies teamed up to create a unique Lincoln Aviator Shinola Concept. The exterior is rendered in a soft white hue inspired by Shinola’s mother of pearl stone watch faces. Inside, the brand included whiskey leather and crème suede to complement the body’s pearly base coat. Moreover, the woven textile strip is sewn into all three rows of seating. Copper accents inspired by the copper-plated structure, which attaches to a Shinola Runwell bike seat gives off a rose-gold hue for an exterior that highlights progressive utility.

“After our initial meeting with the Lincoln team, it was clear we shared the same passion for well-designed, beautifully crafted products,” said Shannon Washburn, Shinola CEO. “Designers from both brands came together to create an ultra-luxe vehicle that still embodies Shinola’s aesthetic of approachable luxury with thoughtful details. You can see this in the touches of copper inspired by our bike seats and the brand strip incorporated into the leather seats.”

“Shinola opened up their showroom to us as a playground – allowing us to explore how their brand’s lifestyle ethos could be woven into a new theme for one of our vehicles,” said Kemal Curic, design director, Lincoln. “Our designers were handed a rare gift, and they made the most of it. The fresh insights our team gained studying popular design motifs make this new Aviator concept a true celebration of craftsmanship.”

The collaboration was an opportunity for Lincoln to test and learn while exploring the use of different colours and new materials in designing vehicles. “The goal is to impress occupants with our very own expression of craftsmanship, showcasing our meticulous attention to detail,” said Liam Butler, Lincoln colour and material designer.