Jack Daniel’s and McLaren Racing Introduce Whiskey Collaboration for F1 Season

The distinctive papaya orange of McLaren boldly adorns limited-edition JD bottles.

Jack Daniel’s/McLaren.

In the world of motorsports and fine spirits, the unveiling of a Jack Daniel’s bottle wrapped in McLaren Racing’s iconic papaya orange can only signify one thing: a thrilling new partnership between two global icons.

Following the success of last year’s collaboration, the renowned Tennessee whiskey brand and the British Formula One team have once again joined forces to introduce a limited-edition McLaren Racing bottle adorned in the striking papaya orange hue that adorns the MCL38 race cars on the track.

Despite the eye-catching exterior, the contents of the bottle remain faithful to Jack Daniel’s legendary craftsmanship. Comprising a grain bill of 80% corn, 8% rye, and 12% malted barley, the whiskey undergoes a meticulous charcoal filtration process spanning 10 feet before maturing in American white oak barrels. Bottled at 80 proof (40% ABV), this offering embodies the essence of Jack Daniel’s signature style and quality.

Jack Daniel’s/McLaren.

Jack Daniel’s brand director, Jamie Butler, expressed pride in the enduring partnership with McLaren Racing, highlighting the shared values of boldness and authenticity between the two esteemed brands. “Together, we’ve created unparalleled fan experiences around F1 races and are excited to continue building upon this success as we accelerate into the new race season,” Butler remarked.

Jack Daniel’s/McLaren.

The timing of this announcement could not be more auspicious. At the recent Australian Grand Prix, McLaren Racing driver Lando Norris clinched his 14th career podium, marking a significant achievement for the team. With strong performances from both Norris and teammate Oscar Piastri, McLaren Racing currently holds a commendable third position in the 2024 Constructors’ Standings—a remarkable feat considering the historical dominance of Red Bull, Ferrari, and Mercedes in Formula One.

Matt Dennington, an executive at McLaren Racing, echoed the excitement surrounding the collaboration with Jack Daniel’s. “We are thrilled to be partnering with Jack Daniel’s once again for the release of another limited-edition bottle,” Dennington stated. “Following the success of last year’s launch, we are delighted to continue offering unique and engaging experiences for our fans worldwide.”

Jack Daniel’s/McLaren.

Indeed, the synergy between McLaren Racing and Jack Daniel’s extends beyond the mere creation of a collectable bottle. It represents a shared commitment to innovation, excellence, and the pursuit of new horizons—whether on the racetrack or in the realm of premium spirits.

As enthusiasts eagerly await the release of this exclusive McLaren Racing bottle, the collaboration serves as a testament to the enduring allure of motorsports and the timeless appeal of craftsmanship in every detail, from the engine to the bottle. Together, McLaren Racing and Jack Daniel’s raise a toast to the spirit of adventure and the thrill of the race, encapsulated in every sip of this exceptional limited-edition whiskey.