Red lace, modern femininity, and a campaign designed to celebrate confidence.
Emily Ratajkowski knows how to command attention without trying too hard. An iconic model and one of the most recognizable faces of her generation, she has built a career that moves seamlessly between fashion, acting, writing, and podcasting. Now, just ahead of Valentine’s Day, Ratajkowski steps once again into the spotlight, fronting Lounge Underwear’s striking new “Laced with Love” collection — a campaign that feels both seductive and thoughtfully aligned with her personal brand.
Founded in 2016, Lounge Underwear has rapidly grown into a global name while staying true to its original philosophy. The brand is deeply rooted in contouring design and in celebrating the female form in all its strength and individuality. As Lounge itself puts it, “we craft fashion that empowers its wearer, inspired by the world of women.” That mission is clearly reflected in its collaborations, and partnering with Emily Ratajkowski feels less like a strategic move and more like a natural evolution.
Unveiled through a captivating Instagram post shared by Ratajkowski herself, the campaign introduces an all-red lingerie set that instantly sets the mood for Valentine’s Day. Bold, unapologetic, and undeniably confident, the look captures exactly what “Laced with Love” aims to represent. According to Lounge, the collection is “an utterly irresistible collection of lingerie and accessories made for the sexiest night of the year,” and the visuals leave little doubt that the brand is delivering on that promise.
Ratajkowski, often referred to as EmRata by fans and followers, brings more than just star power to the collaboration. Her public image has long been tied to conversations around body autonomy, femininity, and self-expression. Over the years, she has consistently challenged traditional narratives around beauty and sexuality, choosing instead to reclaim them on her own terms. This makes her an ideal muse for a brand that places empowerment at the core of its identity.
Speaking about her experience working with Lounge, Ratajkowski highlighted the company’s authenticity as a key reason the partnership resonated with her. “I think it’s amazing how the brand has grown so much and I love how personal the company still feels,” she told WWD. In an industry where rapid expansion often leads to a loss of intimacy and original vision, this sense of authenticity is not only refreshing but increasingly rare.
The “Laced with Love” collection itself is designed to cater to a wide range of tastes and moods. While the red lace set worn by Ratajkowski has quickly become the centerpiece of the campaign, the full lineup goes far beyond a single statement look. From intricately structured corsets and sculpting bodysuits to softer slip dresses that balance sensuality with elegance, the collection offers versatility without compromising on impact.
Red, traditionally associated with passion and romance, is used here with intention. Rather than feeling predictable, the color choice feels powerful and confident, amplified by the delicate lace detailing and modern silhouettes. Each piece is designed to enhance the natural shape of the body, staying true to Lounge’s focus on contouring design while allowing the wearer to feel both comfortable and daring.
What sets this campaign apart is not just the lingerie itself, but the narrative behind it. Lounge is not selling an idealized fantasy; it is offering pieces meant to make women feel like the best version of themselves. By choosing Ratajkowski — a woman who has openly navigated the complexities of visibility, desire, and control — the brand reinforces its commitment to celebrating femininity in a way that feels honest and current.
With Valentine’s Day still weeks away, anticipation continues to build. Fans are already speculating whether Ratajkowski might share another glimpse of the collection, potentially unveiling additional styles or looks from the campaign. Given her influence and the immediate response to the first images, it wouldn’t be surprising if more moments from “Laced with Love” surface before February arrives.
Ultimately, this collaboration feels like a meeting of shared values rather than a simple endorsement. Lounge Underwear’s emphasis on empowerment, combined with Emily Ratajkowski’s unmistakable presence and voice, results in a campaign that is as visually striking as it is culturally relevant. “Laced with Love” is not just about Valentine’s Day lingerie — it’s about confidence, connection, and embracing femininity on one’s own terms.
