The demand for Rolls-Royce, Bentley, Aston Martin, Range Rover and Jaguar electric vehicles has currently been so high that order lists for 2022 and 2023 are already full.
The business of restoring classic British cars and replacing their old engines with electric ones is booming, says Lunaz, the world’s leading company in this sector.
Moreover, the demand for Rolls-Royce, Bentley, Aston Martin, Range Rover and Jaguar electric vehicles has currently been so high that order lists for 2022 and 2023 are already full. However, to cope with so many requests, the company has decided to expand its workforce by 500 per cent.
The British company is also expanding its headquarters in Silverstone, England so that at least 110 vehicles can be constantly re-designed and electrified.
Lunaz highlights that its electrified classic cars are attracting a new generation of buyers. Most young people think that this proposal is attractive to the public. “These women and men had previously dismissed the idea of owning a top-tier classic due to issues around ease of use and sustainability,” the fellow member said.
Unsurprisingly, these cars do not come cheap. Prices for Lunaz vehicles start at £290,000 ($395,000) plus local taxes for an electrified classic Range Rover. Restorations of Bentley Continentals and Rolls-Royce Silver Clouds start at £350,000 ($476,000) plus tax, while the Rolls-Royce Phantom V is £550,000 ($748,000) and the latest addition to the range, the Aston Martin DB6, begins at £950,000 ($1.3m).
In addition to the high net worth buyers looking to convert their classic car to an electric vehicle, Lunaz is trying to target another hospitality sector for the driving demand for their Bentley, Range Rover and Rolls models. For instance, Royce. Silent, zero-emission classic limousines are attractive features for luxury hotels.
David Lorenz, founder and chief executive of Lunaz Group, said: “Surging global demand for an electrified and remastered classic car by Lunaz is affirmation that clients are responding to a proposition that preserves the most celebrated cars in British automotive history while answering the pressing global requirement to transition to more sustainable practises. We are proud to introduce an entirely new and conscious audience to the pleasures of classic car ownership by answering the key questions of reliability, usability and sustainability.”
Besides, Jen Holloway, design director at Lunaz, said: “Our work remastering these most significant automotive icons represents the essential preservation of objects with weight far beyond the sum of their parts as classic cars. We are proud to write new chapters in these most extraordinary legacies.”
