The “Brat” superstar stuns in a steamy commercial for Kim Kardashian’s shapewear brand.
Charli XCX is capping off her sensational “Brat Summer” with a commanding presence in SKIMS’ latest shapewear campaign. The British electropop icon, known for her bold and innovative style, has teamed up with Kim Kardashian’s shapewear brand to showcase their new collection in a visually arresting commercial. This collaboration is not only a testament to Charli XCX’s rising star power but also a strategic move by SKIMS to leverage her viral popularity and style influence.
The commercial, shot by renowned photographer Petra Collins, features Charli XCX in a striking rain-soaked scene that perfectly captures the sensual and sophisticated essence of SKIMS’ shapewear. Draped in the brand’s latest designs, including bralettes, boxers, and ribbed tanks, Charli XCX embodies the campaign’s core message: a seamless blend of comfort and style. The visual narrative of the rainstorm adds a dramatic flair, creating a powerful contrast between the raw, natural elements and the sleek, modern aesthetic of the shapewear.
Charli XCX’s involvement in the campaign comes at a peak moment in her career. The singer’s recent album, *Brat*, has been a massive success, debuting at No. 3 on the Billboard 200 and receiving widespread critical acclaim. The album’s catchy, minimalist tracks and striking green cover have resonated strongly with Gen Z, leading to the season being dubbed “Brat Summer.” Charli XCX’s rise to fame has been marked by her ability to captivate audiences with both her music and her fashion sense, making her the perfect fit for SKIMS’ latest marketing push.
In a statement about the campaign, Charli XCX expressed her enthusiasm for the collaboration, saying, “SKIMS empowers people to feel confident in their own skin, which is the essence of Brat. I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream, and I was so excited to get on set and wear these timeless, sexy pieces. Also, the puppies were beyond cute,” she added, referring to a particularly charming segment of the commercial that features playful puppies.
The commercial’s rain-soaked imagery and Charli XCX’s striking appearance are more than just visual spectacles; they are also a strategic representation of SKIMS’ commitment to blending high fashion with everyday wearability. The brand’s shapewear is designed to enhance comfort while making a bold fashion statement, and this campaign vividly brings that concept to life. The choice of Charli XCX, with her edgy, modern style and strong social media presence, aligns perfectly with SKIMS’ brand image and helps to elevate its market appeal.
Kim Kardashian, co-founder and CCO of SKIMS highlighted the significance of the collaboration, stating, “Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one-of-a-kind talent who has truly cemented herself as a megastar within music and beyond.” Kardashian’s acknowledgement of Charli XCX’s influence underscores the strategic alignment between the pop star’s rising fame and SKIMS’ marketing goals.
This campaign is not just about showcasing a new line of shapewear; it’s about capturing a moment in pop culture where fashion and music intersect. Charli XCX’s involvement brings an extra layer of allure and relevance to SKIMS, drawing on her current popularity and the cultural zeitgeist of “Brat Summer.” The commercial’s focus on high-fashion shapewear and Charli XCX’s engaging presence are sure to make waves in both the fashion and music industries.
With the only spoken words in the commercial being, “Everybody is wearing SKIMS,” Charli XCX’s campaign asserts a clear message: SKIMS is the brand to watch, and their shapewear is poised to become an essential part of contemporary fashion. As Charli XCX continues to rise in prominence, this collaboration not only highlights her star power but also positions SKIMS at the forefront of fashion innovation. The fusion of Charli XCX’s dynamic style with SKIMS’ chic shapewear is a winning combination, promising to captivate audiences and set new trends in the industry.