The actor embodies vintage cool in the latest luxury watch launch.
To mark his new collaboration with Breitling, Austin Butler channels the effortless style of classic Hollywood rebels. While widely recognized for his portrayal of Elvis Presley, Butler’s role in 2023’s The Bikeriders cemented his status as a modern-day James Dean. Breitling’s campaign leans into this rugged yet refined aesthetic, featuring Butler in timeless biker-inspired attire—black leather jacket, blue jeans, and a crisp white t-shirt—astride a retro Triumph motorcycle, a nod to Dean’s own legendary ride.
The campaign highlights Breitling’s Top Time B31, a timepiece that seamlessly blends vintage influences with contemporary craftsmanship. The watch’s 38-mm case, powered by Breitling’s first three-handed automatic movement, exudes sophistication while maintaining a rugged appeal. The design pays tribute to the Top Time’s iconic legacy, famously worn by Sean Connery as James Bond in Thunderball (1965), reaffirming its place in cinematic and horological history.
“Breitling, for me, is about adventure and pushing the limits of what’s possible,” Butler shared in a statement. “Top Time speaks to the way I’ve always wanted to live my life: free and ready to rock ‘n’ roll. It’s a thrill to be part of the squad.”
The Breitling Top Time collection has long been associated with motorsports and adventure, first introduced in the 1960s for a younger, more daring clientele. Over the years, the line has evolved while staying true to its spirit of innovation and style. Today’s Top Time B31 continues this tradition, with a slim profile made possible by tapered lugs and a two-tier curved crystal that enhances its sleek aesthetic. The watch is designed for those who appreciate precision and performance, just as Breitling’s aviation and diving timepieces have been for decades.
With options of a perforated leather strap—evoking the collection’s motorsport heritage—or a three-row stainless-steel bracelet featuring Breitling’s signature asymmetrical center link, the Top Time B31 is as versatile as it is stylish. Whether worn on the open road or at a high-profile event, this watch encapsulates Butler’s effortless charm and the adventurous spirit of Breitling’s legacy.
Butler’s partnership with Breitling extends beyond mere aesthetics. His personal style aligns seamlessly with the brand’s commitment to craftsmanship and authenticity. From his early days as a rising Hollywood star to his breakout role as Elvis, Butler has consistently embraced bold, transformative roles. His performance in The Bikeriders further cemented his place as an actor unafraid to take risks, mirroring Breitling’s ethos of pushing boundaries.
The campaign imagery, shot against a backdrop of open highways and classic motorcycles, captures the essence of freedom and rebellion. The choice of a Triumph motorcycle is particularly poignant, as it symbolizes both a connection to cinematic history and an appreciation for heritage craftsmanship—values that Breitling has upheld since its founding in 1884.
Beyond the visuals, Butler’s involvement in the campaign reflects his genuine appreciation for high-quality timepieces. “I’ve always admired watches that tell a story, not just in their design but in the way they become part of your journey,” Butler said. “Breitling’s Top Time embodies that sense of adventure and individuality.”
Breitling CEO Georges Kern also praised Butler as the ideal ambassador for the brand’s modern vision. “Austin represents a new generation of trailblazers—those who honor tradition while forging their own path,” Kern stated. “His passion, charisma, and dedication to his craft align perfectly with what Breitling stands for.”
As Breitling continues to expand its presence in the luxury watch market, collaborations with figures like Butler reinforce the brand’s relevance in contemporary culture. The Top Time B31 isn’t just a watch; it’s a statement of style, adventure, and timeless cool.
